Coffee with The Apprentice

By Jes Salter

SIR ALAN Sugar’s protégées injected a shot of excitement into Camden Passage today with a competitive game to make money from a coffee stall for the BBC’s The Apprentice.

The caffeine-fuelled wannabes, accompanied by a film crew, tried to haul punters off the street to buy hot drinks and a range of sweets and biscuits from a stall set up next to the market.

The Apprentice’s 14 candidates are given weekly tasks to show off their entrepreneurial skills in a bid to work for Sugar - and earn a six figure salary. Every week one is fired.

Team leader Natalie, in charge of Stealth coffee, said the official line was that their company was conducting a profit maximising experiment. A researcher on the BBC team said they were filming a documentary about a new start-up company selling coffee from a barrow stall.

Natalie said she was not allowed to talk about the company and later confirmed that they were filming for the BBC show, The Apprentice.

By 1pm the team were pleased that they had made £200 and needed an extra £80 to break even.